Neil Sahota
An advisory and speaker platform, and a content engine, built to keep pace with a global AI voice.
A site and a feed that match the stage
Neil advises on AI, speaks around the world, and writes. His online presence needed to carry that same authority. I rebuilt and iterated his advisory and speaker website, fixed what was dragging it down, and built a steady LinkedIn engine on top, including a 25-piece “Neilisms” series in his own voice.
A reputation the website wasn't keeping up with
When someone with Neil's reach sends a prospect, a journalist, or an event organizer to their website, the site has to carry the same authority they do in the room. The setup wasn't keeping pace.
The site needed a real rebuild, the media page and some SEO gaps needed fixing, and there was no steady engine turning his ideas into a presence on LinkedIn, which is exactly where his audience spends its time. Plenty of substance, no system to show it off.
A platform and an engine, not a one-off
Advisory & speaker site
Built and iterated his website through multiple rounds until it matched his positioning, deployed and running on Netlify.
Audit & media fixes
A full site audit, then fixes to the media page and the SEO gaps that were quietly holding it back.
The “Neilisms” series
A 25-piece set of quote graphics and LinkedIn posts, drawn from his own words and written to sound like him, not a marketer.
LinkedIn strategy & calendar
Content strategy from discovery calls, a posting calendar, and voice-matched drafts, so showing up consistently stopped being a scramble.
Choices made on purpose
His voice, not mine
Everything got drafted to sound like Neil. For a thought leader the voice is the product, and a generic post does more harm than none at all.
Authority first
The site and the content had one job, to make a high-caliber audience take him as seriously online as they do from a stage.
Fix the foundation
Before adding anything, I audited what was there and cleaned up the media and SEO issues dragging it down.
Built to keep going
A calendar and a system, not a one-time push, so the presence compounds instead of fading after a week.
“For a thought leader, the website and the feed are the handshake before the handshake. They have to carry the same authority as the person.”The brief
Building your authority online?
If your website and your content need to match your reputation, that's exactly what I do. Let's talk.
Start a project ↗